Adverts for cereal don’t usually have much effect on me. Of course, it’s all about keeping the brand there in our subsconsiousness, not about teaching us anything we don’t already know about the sound Rice Crispies make when you pour milk on them. They snap, crackle and pop, I presume?
Anyway, I’m a Tesco fruit ‘n’ fibre creature of habit, and the Kellog’s and Nestle ad campaigns won’t change that. So it was unusual that not one but two new adverts for cereal actually caught the attention this week.
First up, the Honey Monster of Sugar Puffs fame blatantly rips off The Mighty Boosh’s humourous ‘crimp’-style singing without any reference to Messrs Fielding and Barratt. The advert was presumably meant to be funny in an alternative kind of way, but the joke is lost when you’ve seen it elsewhere. And the joke was also lost on The Mighty Boosh, who are now talking of legal action.
Someone’s already taken the trouble to combine the plagiarist version with the source material on YouTube…
Then, only a week or two after reports of 80 civilians dying during protests against Chinese rule trickled from the media-blackout enforced on Tibet, Tony the Tiger, the grrrrrrrreat promotional figurehead of Kellog’s Frosties, appeared – bizarrely – in a Tibet themed cartoon commercial. Blind ignorance, bad taste, or just one of those strange quirks of life?